HRM of Tesco and Sainsbury Case Study Example | Topics and Well Written Essays - 2750 words

HRM of Tesco and Sainsbury - Case Study Example The top chiefs are the ones who settle on the most essential choices of the association. The laborers and the clients have nothing to do with the dynamic procedure. The essayist presently takes a gander at the manners in which that the laborers of these two associations are propelled by the human asset work force. This will help the author in recognizing the shortcomings and qualities of every inspiration system. This is significant considering the way that the business that the author needs to set out on will be in the line of these two associations. Tesco and Sainsbury are the contenders that the author's supermarket will be facing. In this light, it turns out to be essential to contemplate the elements of two associations that are at boundaries; one a triumph while the other can be depicted as a sort of a disappointment. The author will inspect the inspiration that the Tesco the executives utilizes on their laborers to propel them to be truly outstanding in the business. He will likewise setting out on checking why Sainsbury laborers are not as propelled. Toward the finish of the assessment, the essayist will have a generally excellent thought of how to propel his laborers. He will consolidate the best parts of these two distinct mammoths while dodging or changing the spots that the two had turned out badly. The primary undertaking will be to inspect the inspiration speculations that the two arrangements of chiefs use to persuade their laborers. The qualities and shortcomings of both will be noted. This will be made conceivable by an assessment of the authority styles utilized by the two organizations. The subsequent undertaking will be to distinguish the structure, nature and working of gatherings inside the associations. This is on the grounds that gatherings and gathering elements is essential to the activities of an association. The author will take note of the chances and dangers that these gatherings and how they are dealt with stances to the associations. In conclusion, the effects of the innovation on the working of the gatherings will likewise be analyzed. Undertaking 1: An Examination of Motivational Theories in Leadership inside Sainsbury and Tesco Companies There are numerous initiative styles as there are pioneers. The style that a specific head selects to utilize will rely upon his character, accepts and feelings and furthermore the circumstance under which he is working. The sort of initiative utilized is significant since it will decide the destiny of the association: regardless of whether it will succeed or not. The various types of administration styles that are utilized by various chiefs in rousing their staff represent the fluctuating presentation that is found between at least two associations that utilize various ways to deal with authority. Furthermore, this clarifies the diverse picture that is Tesco chain of stores and Sainsbury, both in Europe. They are the two goliaths, most definitely. Be that as it may, Sainsbury is all the more a little goliath in examination with Tesco. The last is the market chief in U.K. However, Sainsbury comes a far off third, after Asda. It isn't outlandish to guarantee that the contrast between the two exhibitions has been halfway because of the diverse authority styles that are utilized by their pioneers in rousing their representatives. Undertaking 1a: Leadership Style in Tesco and Sainsbury Tesco The word initiative in Tesco's setting infers the administration style that is polished by Sir Terry Leahy (Heller: 2005). This is the CEO who has been on the rudder of this monster since 1997 (Heller: 2005). Under his

Four Seasons Hotel Case Study Essay

A company’s procedure can be recognized by making sense of what business approaches and activities the organization embraces. Thompson et al. (2009) layout the key components to search for during the time spent understanding a company’s procedure. Four Seasons’ separation based centered system is obvious from the organisation’s vital activities. Sharp’s choice to expand on top of the line extravagance and present day courtesies in order to exceed the old terrific inns (p.3, para.3) is a case of endeavors to seek after new chances or protect against dangers just as activities to outcompete rivals, which gives premise to separation. By concentrating on medium-sized lodgings of extraordinary quality with excellent help levels (p.3, para.3), Four Seasons characterizes the business scale and separates itself from contenders through giving prevalent quality and administration. This is one of the moves to assemble an upper hand subsequently outcompeting rivals. The activity to open up to the world to raise reserves (p.3, para.4) is a reaction to changing outside conditions, which bolsters the business development and prepares for Four Seasons to be the market chief. So as to serve various requirements of the clients, Four Seasons reaches out into the fields of extravagance resorts (p.4, para.1) and private properties (p.4, para.4). With such activity to enhance, it empowers Four Seasons to serve a market specialty. A case of activities to combine or gain rival organizations is the proprietorship obtaining of Regent (p.4, para.2), and a vital union is shaped by means of offering stake to Prince Alwaleed (p.4, para.4). Thusly, Four Seasons improves its serious situation as the market chief. The move of center from proprietorship to the board administrations (p.4, para.3) reflects Four Seasons’ endeavors to seek after new chances or guard against dangers and its reactions to changing outside conditions. The plan of action of Four Seasons is characterized by this key move. The provincial administration structure (p.5, para.4), the conclusion procedure of spending plan (p.6, para.2), the human asset the board (p.8, para.3), and the enrollment approach (p.8, para.5) are instances of how utilitarian exercises are overseen in Four Seasons. By enhancing useful exercises, it empowers improved quality and client care gave. Four Seasons’ activities to modify geographic inclusion lie in its global development program (p.7, para.3), which empowers business development by arriving at new markets and new clients. The uniqueness ofâ properties that mirrors the nearby culture (p.8, para.1) is another case of activities to expand, which prompts separation. The activities to fortify assets and capacities that help quality and client support improvement incorporate the preparation and advancement programs (p.9, para.1) and the new activities to offer added accommodation to visitors (p.10, para.2). By connecting the activities with the procedure, it very well may be summed up that a company’s vital activities are driven by the methodology it utilizes (Thompson et al., 2009). Vital Fit with External Environment Deliberately important impacts from the outer condition can significantly affect the company’s methodology. In this manner, the technique that the organization utilizes must be receptive to the outside condition (Thompson et al., 2009). The outer condition outside Four Seasons influences its methodology in numerous viewpoints. Political The occasions, for example, the Iraq war, the September eleventh assault and fear based oppression sway the inn business fundamentally, which lead to diminished productivity. As a reaction to the conditions, Four Seasons devotes to universal extension. Through more extensive geographic nearness, it permits Four Seasons to make more benefits in the territories that are less affected along these lines improving the general productivity. In the midst of these difficulties, Four Seasons figures out how to keep up its situation as the market head, which owes to its globalization methodology. Monetary As probably the biggest factor that shape the methodology of Four Seasons, the financial downturn pulls down the extravagance hotels’ business and postures emergency for Four Seasons. It is not, at this point productive to manufacture and own lodgings. Accordingly, Four Seasons moves its concentration from lodging proprietorship to inn the board benefits with the goal that the money related hazard is for the most part borne by the inn proprietors. Through administration activities, Four Seasons can utilize its mastery and give outstanding quality and administration to the clients, in this way increasing an upper hand over opponents. Social The pattern of expanding universal travel both in business and recreation markets makes more open doors for the inn business. So as to all the more likely serve the movement needs of its current clients and pull in new global voyagers, Four Seasons keeps on extending its geographic inclusion by adding five to seven lodgings for every year to key goals, accordingly benefiting from the developing chances. Because of the changing way of life of the worldwide voyagers who need customized administration, Four Seasons continually improves better approaches to make business travel progressively productive and recreation travel increasingly charming. Thusly, the separation procedure through prevalent client support is improved. Specialized On the side of the quick improvement of data innovation, Four Seasons upgrades its administration administrations by means of working a focal reservations framework, suggesting data innovation frameworks and building up certain database applications. It empowers Four Seasons to be progressively productive through advanced administration administrations. Lawful The idea of the leasehold concurrence with three properties makes it hard to offer the possession and move to the board administrations, which brings about adding misfortunes to Four Seasons bookkeeping. It strengthens Four Seasons’ choice to focus on the executives tasks. So as to diminish the effect of these properties, Four Seasons keeps on looking for approaches to improve the working gainfulness. Ecological To follow the significant pattern of being ecological amicable, Four Seasons starts reusing programs for glass, paper and other biodegradable trash, on the side of its positive client assistance. Such methodologies help Four Seasons keep up its initiative situation in lavish lodgings. Key Fit with Internal Environment An extensive assessment of a company’s assets and abilities uncovers the qualities and shortcomings in the current technique with the goal that changes and enhancements can be made (Thompson et al., 2009). Four Seasons’ system encourages the dynamic on its inner exercises in various manners. Four Seasons centers around the market specialty of lavish inns. So as to all the more likely serve the different needs of the engaged clients, Four Seasons reaches out into the fields of resorts and private properties with the goal that the clients who utilize the lodgings can appreciate a similar quality in resorts and living arrangement clubs. By holding the client base and contending in various portions, Four Seasons can keep up its situation as market pioneer. One of the qualities of Four Seasons is the appealing areas of its properties. With business and recreation explorers as the objective clients, Four Seasons finds its inns halfway in the business and budgetary locale of the world’s driving urban areas, while resorts and private properties in world-class relaxation goals. It permits Four Seasons to pull in increasingly potential clients with its area advantage that are unrivaled by rivals, in this manner increasing an upper hand. One significant unmistakable competency of Four Seasons is the remarkable client assistance, which is conveyed by its important human resources. The human asset the board at Four Seasons ensures that its representatives treat the visitors as they would wish to be dealt with. With high staff spirit and high representative fulfillment, Four Seasons’ clients can expect the most ideal client support. Through the preparation and improvement programs, Four Seasons outfits its workers with cutting edge abilities and skill. Accordingly, the representatives can convey benefits above wanted guidelines while doing imaginative answers for understand customers’ concerns. With these exceptionally prepared and proficient staffs, Four Seasons stresses approaches to separate itself from rivals through unrivaled client care. The skill in lodging the board is another serious capacity of Four Seasons. So as to utilize its skill, Four Seasonsâ concentrates on inn the executives tasks. To improve the working benefit, Four Seasons participates in each part of the lodging procedure in the interest of the proprietors, even before the inn is manufactured.

gatdream Pursuit of the American Dream in F. Scott Essay Example For Students

gatdream Pursuit of the American Dream in F. Scott Essay Fitzgeralds The Great Gatsby Great Gatsby EssaysFree Essays Pursuit of the American Dream in The Great Gatsby The Great Gatsby, a novel by F. Scott Fitzgerald, is about the American Dream, and the ruin of the individuals who endeavor to arrive at its illusionary objectives. The endeavor to catch the American Dream is vital to numerous books. This fantasy is diverse for various individuals, yet in The Great Gatsby, for Jay, the fantasy is that through riches and influence, one can procure joy. To get this satisfaction Jay must venture into the past and remember an old dream and so as to do this he should have riches and influence. Jay Gatsby, the focal figure of the story, is one character who yearns for the past. Shockingly he commits the vast majority of his grown-up life attempting to recover it and, at last, kicks the bucket in its interest. Previously, Jay had an adoration illicit relationship with the prosperous Daisy. Realizing he was unable to wed her as a result of the distinction in their societal position, he leaves her to accumulate riches to contact her financial gauges. When he procures this riches, he moves close to Daisy, Gatsby purchased that house so Daisy would be right over the cove (83), and tosses lavish gatherings, trusting by chance she may appear at one of them. He, himself, doesn't go to his gatherings yet watches them from a separation. At the point when this fantasy doesnt occur, he makes an inquiry or two calmly in the event that anybody knows her. Before long he meets Nick Carraway, a cousin of Daisy, who consents to set up a gathering, He needs to know.. .on the off chance that youll welcome Daisy to your home some evening and, at that point let him come more than (83). Gatsbys individual dream represents the bigger American Dream where all have the chance to get what they need. Afterward, as we find in the Plaza Hotel, Jay despite everything accepts that Daisy adores him. He is persuaded of this as is indicated when he assumes the fault for Myrtles passing. Was Daisy driving? Indeed obviously Ill state I was. (151) He likewise watches and ensures Daisy as she gets back. To what extent would you say you are going to pause? The entire night if important. (152) Jay can't acknowledge that the past is proceeded to do with. Jay is certain that he can catch his fantasy with riches and impact. He accepts that he represented a decent past his own advantage and that should ensure achievement. Scratch endeavors to show Jay the habit of his fantasy, yet Jay guiltlessly answers to Nicks attestation that the past can't be remembered by saying, Yes you can, old game. This shows the certainty that Jay has in satisfying his American Dream. For Jay, his American Dream isn't material belongings, despite the fact that it might appear that way. He just comes into wealth with the goal that he can satisfy his actual American Dream, Daisy.Gatsby doesnt rest until his American Dream is at last satisfied. Be that as it may, it never happens and he winds up dying for it. The possibility of the American Dream despite everything remains constant in todays time, be it riches, love, or distinction. Be that as it may, one thing never shows signs of change about the American Dream;everyone wants something throughout everyday life, and everybody, some way or another, endeavors to get it. Gatsby is a prime case of seeking after the American Dream.

What is the importance of Criminal Profiling free essay sample

Criminal Profiling is an incredible method to attempt to comprehend the suspect as an individual. It is important to realize who the individual is so as to follow and find them. The people data is essential to an examination. Things, for example, propensities, history of brutality, family, instruction, plans/schedules, and character characteristics Just to give some examples. This new improvement of exploring is useful in acquiring outlaws snappier. Law requirement is attempting to be progressively fruitful by empowering change. Staying aware of criminal personalities is acceptable approach to remain in front of their criminal intentions.Criminal Profiling is otherwise called Criminal Investigative Analysis is an instrument utilized by law authorization which comprises of dissecting the wrongdoing scene and utilizing the data to decide the character of the culprit. Criminal Profiling recognizes the culprit or an obscure subject of the wrongdoing dependent on an investigation of the idea of the wrongdoing and way in which it was carried out. We will compose a custom exposition test on What is the significance of Criminal Profiling? or on the other hand any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page By investigating data at the wrongdoing scene, law implementation organizations can make a profile of applicable data that is valuable. A criminal profile may incorporate physical traits, for example, sex, age, ethnic lawn, tallness and weight. They likewise can discover character properties, for example, mental infections, confidence, propensities, regret or blame and forcefulness. Utilizing these strategies permits law authorization to be progressively proficient and profitable. Law requirement can unravel an assortment of wrongdoings including manslaughter, rape, coercion and abducting. While fire settings, desire/mutilation murders, assault and mysterious wrongdoings are viewed as generally appropriate for profiling. [Thompson] The birthplaces of criminal profiling can be followed back to the early backtalk, Jacob Fries, Cesar Limbos, Alphorns Aberration, Hans Gross, Ernest Seersucker and others.All father little commitments to the current day field. [1] Profiles are created by profilers that have experienced school and they may even have a discerning route about them. At the point when I consider criminal profiling my first idea is a riddle. Putting the pieces they have before them together or investigating every last bit of the wrongdoing scene all together not to miss any vital bit of proof. Proof at a wrongdoing scene can be has little as a hair or fiber from apparel. History of this calling may have started with a profile made by DRP. James A. Brussels.He was brought in to counsel on a case including a progression of occasions that took ribbon in New York. In November of 1940 a funnel bomb was found at Consolidated Edison, which opened a case that crossed sixteen years and included in excess of thirty concealed bombs. At the point when Brussels was approached to help, he made a profile that in the long run prompted the capture of the crook. Headway of the calling happened in 1972 when the Federal Bureau of Investigation made the Behavioral Science Unit (IBIS). [Simon] There is no compulsory instructive necessity for a criminal profiler.Individuals intrigued by this vocation may start with a college degree in criminology, criminal Justice, legal sciences or brain research. The FBI has made it realized that there is no immediate profession way and no profiling position in essence. Specialists who play out this kind of work are allocated to the National Center for the Analysis of Violent Crime (NCAA). Their Jobs include making profiles and giving case the board counseling to other law requirement organizations. Propelled degrees that fall in the favored capabilities classification for the sort of work are viewed as in social or criminological science.Criminal profiling starts with a top to bottom investigation of wrongdoing. Profilers normally need a professional education and particular preparing. Profilers work wrongdoing cases y breaking down information, in this manner distinguishing an associating join between what happens at the scene and the conceivable attribute of the culprit. Criminal profilers likewise take a shot at cold cases. [Winemaker] In 1972, the FBI shaped its Behavioral Science Unit to examine sequential assault and crime cases. From 1976 to 1979, a few FBI specialists most broadly John Douglas and Robert Resellers met 36 sequential killers to create speculations and classes of various kinds of offenders.Most quite, they built up the possibility of the sorted out/disordered division: Organized violations are planned and sadly arranged, so little proof is found at the scene. Sorted out crooks, as per the characterization conspire, are introverted yet know directly from wrong, are not crazy and show no regret. Scattered violations, interestingly, are not arranged, and lawbreakers leave such proof as fingerprints and blood. Disordered hoodlums might be youthful, affected by liquor or drugs, or intellectually ill.Over the past 25 years, the Behavioral Science Unit has additionally built up the Bis profiling process-?including refining the sorted out/disarranged polarity into a continuum ND creating other characterization plans. The fundamental reason is that conduct reflects character, clarifies resigned FBI spe cialist Gregg McCrae. In a manslaughter case, for instance, FBI specialists gather knowledge into character through inquiries regarding the killers conduct at four wrongdoing stages: Antecedent: What dream or plan, or both, did the killer have set up before the act?What set off the killer to act a few days and not others? Strategy and way: What sort of casualty or casualties did the killer select? What was the strategy and way of homicide: shooting, wounding, strangulation or something different? Body removal: Did the homicide and body removal happen all at one scene, or numerous scenes? Post offense conduct: Is simply the killer attempting to infuse into the examination by responding to media reports or reaching agents? An assault case is examined similarly, yet with the extra data that originates from a living victim.Everything about the wrongdoing, from the sexual demonstrations the attacker powers on the casualty to the request in which theyre performed, offers a hint about the culprit, McCrae says. G uilty party profiling. Quite a bit of this work originates from applied analyst David Canter, PhD, who mounded the field of analytical brain science in the early backtalk and now runs the Center for Investigative Psychology at the University of Liverpool. Insightful brain research, Canter says, incorporates numerous regions where brain research can add to examinations including profiling.The objective of analytical psychologys type of profiling, similar to all profiling, is to derive attributes of a criminal dependent on their conduct during the wrongdoing. Yet, Canter says, the key is that those surmisings should originate from experimental, peer-surveyed examine not really from insightful experience. For instance, Canter and his associates as of late investigated wrongdoing scene information from 100 sequential crimes to test the Bis sorted out/disarranged model.Their results, which will be distributed in an up and coming issue of Papas Psychology, Public Policy and Law, demonstrate that, rather than some prior discoveries, practically all sequential killers give some degree of association. Composed practices like situating or covering a casualties body are the center factors that will in general appear most regularly and co-happen with different factors frequently, he found. The inclinations between killers, the analysts state, rather lie in the sorts of disrupted practices they display.

Managerial Economics and Strategic Analysis - 1925 Words

Managerial Economics and Strategic Analysis (Research Paper Sample) Content: Managerial Economics and Strategic Analysis Student’s Name Institutional Affiliation Managerial Economics and Strategic Analysis Introduction Today the world has become a global village, and as organizations strive to increase their market share in the global market, it has become necessary that they align their operation so as to cater for the welfare of all the stakeholders ((The CocaCola Company, 2007)). Strategic analysis has become an important feature of modern day corporation as it determines the way in which they carry out their operations. Coca Cola is a multinational company engaged in the production of soft drinks. It is renowned brands in the global market. The company headquarters are based in United States of America, but it has regional subsidiaries all over the world. By the year 2013 the demand for Coca Cola brand had increased in more than 200 countries across the world (McGuigan, et al, 2011). There are important elements that shape the structure, design and culture of a company. This paper will exemplify the strategies within managerial economics and how they influence decision making process in a Coca Cola Company. Organization’s Structure and Strategy Formulation Coca cola Company has six strategic business units and has a divisional structure that is combined with localization and centralization (Coca-cola Company, 2014). The company has a head office that is headed by an executive president. He is responsible for making a decision on the company's progress and generally offering support to the regional branches. Coca cola success is pegged on the capability to bond with local customers, and as such company has a divisional structure. As aforementioned, there are six regions, or strategic business units which employ localization and centralization. The six strategic business units are further subdivided into smaller divisions. For instance, the United Kingdom falls under the brackets of Sou thwest Europe division. These divisions are established based on the geographical location of the market. The various functions within a given region continually exchange information on best practices so as to maintain the efficiency in operations (Coca-cola Company, 2014). The company is able to provide managers with operational control through separating division into specific geographical location to address different lifestyles and tastes of consumers. This is crucial for the regional managers to focus their attention to the specific market they control and consequently improving operations. Additionally, this separation and divisions make it easier for regional and local managers to responds swiftly to changes in the market they cover than when they would report to the head office for direction. Autonomy accorded to the regional managers by the company enables the company to perform research and development within a given area and react accordingly depending on the prevailing e nvironment in the market (McGuigan et al, 2011). Figure 1: The Coca Cola Company Structure
(McGuigan et al, 2011). Coca Cola operations in international markets are very similar to its domestic operations. In any part of the world Coca Cola brand is the same. Since it began operations the firm has been restructured to adapt to the changing size and scope of operation. The firms’ key strategy is to globalize its brands and at the same time building a strong local structure in countries where it has operations (Coca-cola Company, 2014). The local companies play a significant part in developing the brand. They connect consumers of Coca Cola soft drink in a given region through calculated evaluation of consumer trends, taste and preferences. These local companies enable the firm to react to changes in consumer tastes and lifestyles very fast and, as a result maintain its market share amid the competitive soft drink industry (McGuigan et al, 2011).. The matrix structure that integrates both the divisional and functional structure has played a huge role in maintain the company’s dominance in the soft drink industry. Additionally, division of power among the workforce in the matrix structure increases flexibility which is paramount in global business (McGuigan et al, 2011). While the top executive makes a major decision relating to the operations of the company, regional and local managers have the power to make modification on the brand they are selling. Matrix structure also facilitates the exchange of information and experience since different individuals in executive body come from different parts of the world. Relevance of Ethical Programs and Culture in Corporate Management Coca Cola Company has developed a code of conduct to serve as a guide to its employees all over the world. The code describes how Coca cola employee should conduct themselves being the company’s agents in over 200 countries where the Coca cola sells its brands (Fernando, 2010).. The code defines the duty of every employee to the firm, to colleagues working in the company and suppliers, authorities and consumers. Every person is supossed to obey the law and act with integrity. Leadership that wishes to create an ethical environment need to ensure that workers under their supervision fully understands their deities and responsibilities. Creating a code of conduct goes a long way in guiding employees on the position of the top executive and the preferred culture of the firm. Employees conduct will be evaluated based on the established code of conduct. Managers who want to maintain high ethical standards should never support employees who pursue company goals if their conduct is not synonymous the established code of conduct. Similarly, the code of conduct and policies defining the responsibilities of every employee are the most important milestones in creating an ethical atmosphere at workplace (Fernando, 2010). Conspicuously the character and conduct of leaders has a major effect on the performance of a company. Just like the way Nancy Snyder was a capable of creating a culture of innovation at Whirlpool Corporation, leaders should embrace the responsibility of developing a standard ethical conduct in their organizations. Coca cola has achieved immense rewards from creating well structured code of conduct and firm policies that are geared towards maintaining the highest level of integrity to their clients. Starting from the company's president, to the directors and managers in respective subsidiaries all over the globe, Coca cola has made ethical code a part and parcel of its mission and vision. The reward system has significant influence on employees’ ethical standards. Unfair reward system may invariably lead to unethical behavior in the workplace. Employees might contend that unfair remuneration and evaluation system is the strongest manifestation of unethical conduct (McGuigan et al, 2011). Therefore, if the top executives do not serve as role models then it would be difficult to develop effective code of conduct. Decision relating to employee salaries is made at the regional level but it is communicated to the head office of Coca Cola Company. The company has come up with a number of policies to guarantee fairness, justice and appropriateness in the reward system for a number of years (Coca-cola Company, 2014), Why Effective Leadership is Core to the Success of Business Entity Effective leadership is another strategic management that needs to be embraced by corporate bodies to ensure organizational success. Effective leadership entails the transformation of organization from the current status quo, and assisting in achievement of organizational goals as envisioned by the leader, through strict follow-up of organizational goals. This involves effective direction of workers towards desired goals, through proper understanding of salient environmental trends, events as well as visions of the organization (Shavinina, 2005). This involves the ability to solve the increasing corporate problems, proper designation of organizational roles and hierarchy, through proper understanding and accountability, adequate budgeting and control systems as well as proper rewards systems that motivate workers to work towards goal achievement. Effective leaders should nurture ethical organizational cultures, incorporate integrative thinking and overcome all barriers to change, thereby embracing innovation, which is a requisite for organizational success (Shavinina, 2005). Since the establishment and the invention of the first drink in 1886 by the Coca-Cola Company had controlled the largest market, owing to its effective leadership. Today, the company prides production of more than five hundred beverages, all of which can be traced to effective leadership by CEO of the firm. The effectiveness and efficiency of the leader has enabled the company to meet its goals of being the leading world producer and supplier of soft drinks, making the company highly effective and productive (Coca-cola company, 2014). How to promote effective Learning in Organizations In order to prevail in the competitive business world, corporate management must establish and maintain a learning organization within its premises. The learning organization, aims at accumulating, sharing and integrating internal as well as external knowledge and information among all corporate stakeholders. The learning organization should ensure employee motivation, and confront the status quo within the corporate to promote innovation, which is imperative in attaining corporate success (Fernando, 2010). The learning organization within the firm should ensure involvement of employees at all employment levels, encouraging them incorporate individual intelligence to achieve corporate success. Further, the corporate learning organization should accumulate and share vital organizational kno wledge and information, which is imperative in the promotion of effective o...

Electronic Portfolio Overview The Value Of Professional Branding - 1100 Words

Electronic Portfolio Overview: The Value Of Professional Branding (Essay Sample) Content: Name Institutional Affiliation Professor Date Branding Offer your point of view about the value of professional branding, referring to specific points in the article. (20 points) The value of personal branding is becoming an important factor in the marketing world today. Not only does it provide a competitive edge but is also a necessity to any successful brand. Personal branding has been endorsed by many big companies for a while now as it enhances their marketing. For a company to endorse someone to be their brand ambassador, the person in consideration has to have a great market value in terms of his personal branding and getting the best results in their area of profession. For example, Nike give s us some of the best examples of professional branding where they have endorsed the legendary basketball player Michael Jordan as their brand ambassador for the Nike Air Jordan shoe line. Jordan is perhaps the greatest basketball player of all time and this greatly increases his value when it comes to personal branding. By the act of Nike being associated with him, it provides them with a great opportunity to be more marketable to a wider audience worldwide as w ell as a beneficiary of goodwill of his personal brand. Professional branding utilizes the brands greatest strength and it works through visibility. No matter how good the product is, it has to be marketed for visibility and this yields power in the brand which is a matter of perception. The brand has to be branded as a leader in the industry. The person has have distinctive characteristics which should be their greatest strength. Standing out has been the key factor to successful branding. Electronic portfolio overview An electronic portfolio is a digitalized form of a curriculum vitae, it’s a collection of work and educational evidence in an electronic format. It may contain other information such as files of evidence showcasing course take or program of study, projects involved in and evaluations analysis recommendations. As per Basken (2008), electronic Portfolios "are an approach to create learning and also archive learning" (Basken, 2008). Both creating learning and archiving or recording learning are essential, however the process toward producing adapting here and there gets neglected. Electronic Portfolios create learning since they give a chance and virtual space for understudies to basically evaluate their scholarly work, to think about that work, and make associations among various courses, assignments, and different exercises, for example, work involvement, extracurricular interests, volunteering openings, and then some. ePortfolios are viable learning devices since they bolster understudies' very own insight development, make generally undetectable parts of the learning procedure obvious, and put office in the hands of understudies, which cultivates students' inspiration. What is an electronic portfolio? How does it relate to professional branding? What items might be included in an e-portfolio? (20 points) 200 An electronic portfolio is collection of digital evidence that has been assembled and managed by the user of the portfolio mostly on the internet (Dutta 2). Some of the examples of electronic portfolio include blog entries, hyperlinks, social media profiles, multimedia and other types of electronic files. An electronic portfolio makes the user more relatable and is used as part of their personal branding. An electronic portfolio represents the person you are in personal branding. It is used to expose you to the world by your strengths and your standout traits that makes you a leader and a good personal brand. A good personal brand can be used for professional branding and marketing. How one markets themselves in an electronic portfolio represents their professional brand to the world. The advantage of professional branding through an electronic portfolio is that you can create the brand you want the world to see and this greatly improves your marketing and enables you to choose your market segment. Some of the items that must be included in an e-portfolio are professional images of you preferably in your area of professionalism. You must also include your achievements in your profession to show that your brand is associated with winning. An electronic portfolio should include personal information that arouses curiosity to the audience in your areas of interest and enhances your personal brand positively. This information should prove to potential brand ambassadors or customers on why your brand is different and why it is the best. A) How might an electronic portfolio be used in a job search or career change?   An electronic portfolio can be used in a job search or even a career change. A good electronic portfolio in websites such as LinkedIn places you in a pole position to secure a job. This is because it gives the opportunity to post your electronic portfolio mostly based on your qualifications and strengths and it is accessible globally to any person who expresses interest in your portfolio in any part of the world. Electronic portfolios allow you to include information that makes you different which is not possible to be included in resumes and job application documents. The electronic portfolios also expose you to the job markets as they help link you to markets that are looking for your unique characteristics and qualifications. Electronic portfolios can also help you launch your career change. For example, assuming you are moving from a white collar job to a corporate marketing career such as modelling or fashion industry, you will need to update your electronic portfolio with infor mation that relates to your new career exposing your strengths and standout features that you were not able to expose before and hence it is a good launching pad for people switching careers. An electronic portfolio gives you the opportunity to market yourself to the world using your strengths. B) Are there cautions related to branding that should be observed in developing one?   Some of the cautions related to personal branding include caution against impersonation whereby people steal pictures and information from others and pretend to own it. There is also a caution against originality of content whereby you are not supposed to plagiarize or copy content without receiving the copyright of the owners may lead to loss of credibility and even potential lawsuits....

Theories And Rational Choice Theory - 1274 Words

Introduction This paper will cover two criminological theories and they will be applied to two types of criminality. The two theories chosen for the paper were developmental theory and rational choice theory. The two types of crimes that were chosen were organized crime, specifically focusing on gangs, and terrorism. Then the crimes will be compared and contrasted. Finally, the developmental theory will be applied to organized crime to explain why and how it happens. The rational choice theory will be applied to terrorism to explain what compels individuals to attempt this form of criminality. Organized Crime (Gangs) The definition of organized crime is â€Å"crime committed by groups engaged in planned and sustained criminal activities†Ã¢â‚¬ ¦show more content†¦Terrorism has been conducted throughout the world on numerous occasions. The groups that perform these actions come from multiple countries from all over the world. The United States even has some forms of terrorist groups and individuals. One of the biggest terrorist attacks was the destruction of the Twin Towers carried out by Al-Qaeda. Also recently there has been attacks in Paris and Great Britain, which were ISIS’s plan. The biggest terrorist organizations include the Taliban, Al-Qaeda and quite recently ISIS. The Taliban was founded in 1994, by Mullah Mohammed Omar, and they kill people in the name of jihad. Al-Qaeda was founded by Osama Bin Laden and also kill for jihad. Finally ISIS was founded recently hand continues to grow rapidly. They kill indiscriminately and how they see fit (Ppcorn, n.d.). Compare Organized Crime and Terrorism Organized crime and Terrorist groups are very similar in many ways. They both are structured with well thought out organization and are multi-leveled, just like a corporation would be. Both are involved with illegal business activities. This includes the smuggling and selling of drugs, kidnapping, and human trafficking. The members of the groups are normally deviant with their behavior. They consist or aggressive, violent, and dehumanizing natures. They feel satisfaction from killing innocent people and striking fear in the individuals that opposeShow MoreRelatedTheories Of Rational Choice Theory1766 Words   |  8 PagesIntroduction When a natural scientist is interested in how something works, he usually observes, then constructs a theory which helps to interpret what he sees. Following the building of a model, the results of the experiment tell whether the theory correctly explained the phenomenon in question. Even in the case of the physical sciences, the construction of a model requires assumptions to be made, leading to the model omitting certain, preferably unimportant effectors. The same is true about modelsRead MoreRational And Rational Choice Theory3362 Words   |  14 PagesRational choice theory posits that any individual makes behavioral choices because they logically consider any potentially criminal situation, weigh the possible benefits versus the possible costs, and make a decision to act based on whether or not the benefits outweigh the risks. Rational choice theory differs from other philosophies in that it â€Å"denies the existence of any kinds of action other than the purely rational and c alculative. All social action, it is argued, can be seen as rationally motivatedRead MoreThe Rational Choice Theory1728 Words   |  7 PagesUniversity, CJ102 Criminology Unit Five Midterm Project The Rational Choice theory approach has been used by social and political scientists to put some type of meaning of why humans behave in a certain way. In recent years, rational choice theory has been widely used in other disciplines such as sociology, political science, and anthropology. It has gained influence in politics and sociology over the past thirty years. This choice theory stressed the role of knowledgeable self interest in the decisionRead More Rational Choice Theory Essay1246 Words   |  5 PagesThere are three main points that are reinforced in rational choice theory (Cornish and Clarke, 1986). First, it may work better or worse for different types of crime, yet it is thought that there are rational choices in every type of crime even impulsive and pathologic crimes. Second, the theory should be applied on a crime-specific basis. Hence, burglaries can’t be grouped together in among residential and commercial categories. Rather, they must be broken into sm aller facets such as publicRead MoreRational Choice Theory Of Rape1465 Words   |  6 Pagesby using the Rational Choice Theory, rape can be eliminated in today’s society by the use of castration as a punishment for offenders and as a deterrence for possible future offenders. Rape has been an ongoing issue within society for centuries. In early times, men raped women for reproductive purposes. Today, it is still believed that men rape in order to reproduce, but mainly in order to show power and dominance towards women (Thornhill Palmer, 2000). The Rational Choice Theory (RCT) statesRead MoreDeterrence And Rational Choice Theory777 Words   |  4 Pagespeople may feel as if the deterrence theory does not work. Due to the fact that crime still happens in the world. This essay will look at the support for the theory. As well as the key problems for the theory. Next, it will explain some of the newest directions in deterrence/rational choice theory. Finally, it will either agree/disagree with someone’s thought on deterrence and how it does not work and is a waste of time to study. Deterrence and rational choice are two different things. DeterrenceRead MoreDeterrence And Rational Choice Theory3785 Words   |  16 PagesDeterrence and Rational Choice Theory and the three strikes laws are seen by some researcher as the way to maintain control, deter crime and deliver harsh punishment for repeat offenders by subjecting them to the three strikes law. They believe that if the punishment is harsh that offenders will be deterred to commit crime. We will take a look at these theories, and see if they are really the answer to our crime problems in the USA. It will also allow us to ask the question which is: can theories work betterRead MoreRational Choice Theory: Merits and Limitations1195 Words   |  5 Pagesinsight into Rational Choice Theory. This theory, highly relied upon by many disciplines, is also used to calculate and determine crime and criminal behavior. Through definition, example and techniques utilized by criminologists, the reader will have a better understanding of the subject. By definition, criminology is the study of crime, criminal behavior and how it pertains to the law. Criminology is considered a scientific technique. Therefore, those who study and carry out its theories are consideredRead MoreInside Job : Rational Choice Theory1336 Words   |  6 Pagesdemonstrates rational choices being made by individuals that caused a nearly global financial collapse. Through examination of rational choice theory and evidence from the film, it will explain how main characters of the film are rational actors. Rational choice theory was developed by Cesare Beccaria and Jeremy Bentham; both were Enlightenment philosophers. The theory states that each person or rational actor weighs the cost and benefits of their action and ultimately makes their own choices. BeccariaRead MoreRational Choice Theory And Human Behavior964 Words   |  4 PagesIn its simplest form, Rational Choice Theory finds its role in economics, which also plays a big role in human behavior. Most often, people are motivated by money and the possibility of making a profit and will calculate the costs and benefits for them before deciding what to do. While economic theories look at production, distribution and consumption of goods and services, Rational Choice theorists argue that these same principles can be used to understand human interaction where using time, information

Toyota Case Study - 2227 Words

T Organizational structure and environment: case study Toyota is one of the biggest manufacturers in the world; it is a huge global company as well. Whit the world economy climate changing, Now Toyota is in the case of a sensitive period. There are some issues and challenges that company has to confront. This assignment is a case study of Toyota. The characteristic of Toyota’s structure and environment will be explored and discussed. Issues of Toyota will be connected with company’s structure and environment. The organization theory will be used to explore what issues and how did issues happen in the Toyota. The author will use some evidences and examples to support his arguments. Toyota was established by Sakichi Toyoda in 1937.†¦show more content†¦There are several points in dimensions of organizational social structures: size, administrative, differentiation, integration, centralization, standardization, formalization, specialization. Connect these points with Toyota, differentiation, Specialization; formalization and centralization need to be analyzed. Differentiation, there are two factors of differentiation, vertical and horizontal. (Hatch Cunliffe 2006 P106) Vertical means in the organization, there are many levels of hierarchy exist; different division of hierarchy has their own authority. Otherwise, horizontal means that different division of labor in the organization. There are several functional departments in the organization, each of these departments has a manager, the manager has authority to deal with any problem during the working and if employees have any problem then they should report to that manager. Toyota can be described a horizontal organization. Toyota believes that when people want to connect with each other then they must be standardized and direct, time is the most important factor. The company uses a card which is called kanban card. It is used to connect with each worker who working in the plant, when worker needs some parts for production, they use kanban card only when they need that parts. (Spear Bow en 1999 P100-101) Centralization, Robbins Barnwell (2002 P105-107) state that centralization means the decision is madeShow MoreRelatedToyota Case Study2241 Words   |  9 PagesT Organizational structure and environment: case study Toyota is one of the biggest manufacturers in the world; it is a huge global company as well. Whit the world economy climate changing, Now Toyota is in the case of a sensitive period. There are some issues and challenges that company has to confront. This assignment is a case study of Toyota. The characteristic of Toyota’s structure and environment will be explored and discussed. Issues of Toyota will be connected with company’s structure andRead MoreCase Study Of Toyota Motor Corporation ( Or Toyota )1220 Words   |  5 Pagesthe production of products. Case Study Toyota Motor Corporation (or Toyota) is a Japan-based multinational automobile manufacturer. The company was founded in 1937 by Kiichiro Toyoda (‘History of Toyota, n.d.). Over the years, the company has expanded and nowhasits production in various countries across the world. Moreover, it uses localized dealerships and manufacturing plants as well as regional headquarters to penetrate international markets(‘History of Toyota, n.d.). The firmisconsistentlyRead MoreToyota Case Study : Toyota Australia Essay1561 Words   |  7 Pages1. Introduction of the Company Toyota Australia is a subsidiary of Toyota Motor Corporation, company that was established in 1937 and since that time is one of the most recognized companies in the automotive industry worldwide. Toyota has manufacturing activities in 26 countries and its cars are sold in 170 countries around the world under the Daihatsu, Hino, Lexus and Toyota brands. (Toyota Australia 2016) Toyota Australia has had presence in this country for over 50 years and is a leading manufacturerRead MoreToyota Case Study Analysis1087 Words   |  5 PagesCase Assignment: Toyota Case Study Summary Although there is no way to predict the next step for organizations in the future, Toyota, located in Japan, was established in 1937 and began making vehicles for the military during World War II and has been successful in keeping up with the changes. Nevertheless, researchers have attempted to adapt the â€Å"product line† method of leadership in order to obtain the same results of business success. The success of a business is in the organization’s behaviorRead MoreToyota Case Study : Toyota Company1309 Words   |  6 PagesToyota is one of the largest manufacturers of cars in the world, with scores of factories in dozens of countries. Its standing in the automotive world as the most successful and most profitable carmaker is unquestioned. The historical background of Toyota began in 1933 with the organization being a division of Toyoda Automatic Loom Works gave to the creation of autos under the heading of the organizer s child, Kiichiro Toyoda. Kiichiro Toyoda had flown out to Europe and the United States in 1929Read MoreToyota Case Study Essays985 Words   |  4 PagesToyota case study Introduction This case study examines the corporate communication in Toyota 2010 Global Vision programme. Consider the vision articulated by Toyota and its alignment with the company’s image with external stakeholders and the internal culture. Is there sufficient alignment between vision, culture and image? Is there potential for any gaps to emerge between them? In 2002 Toyota Motor Corporation (TMC) has adopted 2010 Global Vision programme as a new strategy. The programmeRead MoreToyota Case Study Analysis1553 Words   |  7 PagesToyota From: Toyota in 2009: The Origin and Evolution of the World’s Leading Automobile Manufacturer by: Charles Hill The Toyota Case study by Professor Hill includes several very interesting items for consideration. Among the most notable is the difference between Toyota’s manufacturing processes and those in use by the majority of the automotive industry, including the large automobile manufacturers in the United States. There are several important items that are integral to Toyota’s manufacturingRead MoreToyota Case Study Essay1723 Words   |  7 PagesLife in the Fast Lane? Overview: The Toyota Production System has long been hailed and admired as the source of Toyota’s outstanding performance as a manufacturer. TPS aims to eliminate waste, reduce defects and maximize flow. TPS aims to increase efficiency and productivity by employing a unique production system that cuts costs through continuous improvement. Long term goal is to yield sharp reductions in product development and manufacturing lead times. Toyota want to be the industry best and theyRead MoreCase Study : Toyota And Ford Essay3044 Words   |  13 Pagesmakers and their respective crises and the critical management decisions that were made and their impact. Toyota and Ford as we all know have a very strong industry reputation as well as millions of loyal and faithful followers and owners of their vehicles; however, these two giants of the automobile industry had two of the most publicized cases in modern day history. From 1973 to 1975, Ford’s case involved the explosion of its Pinto s defective fuel system design which led to the death of 27 peopleRead MoreToyota Prius Case Study2685 Words   |  11 PagesToyota Case Toyota Motor Corp. (TMC) Should the new Toyota president accelerate the launch scheduled for the Toyota Prius? The plan to introduce the car â€Å"at the end of 1998 with expected production of 1000 units per month†¦Ã¢â‚¬  (Reinhardt, Yao amp; Egawa, 2006) is an extremely aggressive and ambitious goal; but, is it in TMC’s best interest to speed up the planned launch? There is no doubt that the new president (Hiroshi Okuda) is under extreme pressure to compete in a global market, he believes

The Story Of Alaynas Journey To The King - 1305 Words

Life in King’s Landing fell into its usual routine once the royal party returned from Harrenhal. Although it was not without tension as most of the court still whispered about Rhaegar’s actions at the conclusion on the tourney and who could blame them? Alayna most certainly didn’t seeing as she had yet to speak with the crowned prince any more than necessary since her return to the capital. At the moment, Elia’s health and well being ranked above Rhaegar and his needs as far as Alayna was concerned. Anything else would have to wait for the time being. Three moons had passed since Alayna resumed her place in court. Peculiar as it was, she felt as if she’d never left in the first place. Perhaps this had more to do with her lingering†¦show more content†¦He held the power to ruin everything Rhaegar was building with a simple murmur in the wrong ear. His influence also seemed to grow as Aerys descended even further into madness. Rhaegar’s supporters included most of his friends like Griff, Ser Myles Mooton, Ser Richard Lonmouth, Prince Lewyn, and Arthur. While these men didn’t hold quite the same influence over the court as Aerys’ followers, they were much younger and more adaptable in their ways of winning undecided courtiers to their side. Oddly enough most of the prince’s allies were men of action rather than words something more and more people were beginning to crave as Aerys’ promises at the beginning of his reign had become nothing more than wind. Alayna supposed she could count herself and Ashara among those who advocated for their prince although his actions had certainly placed a strain on their relationship with him. Even stranger still was the fact the task of keeping the peace between the factions fell to the blundering Grand Maester Pycelle and the newly minted Hand of the King, Owen Merryweather. Compared to his predecessor, Lord Merryweather was a rather incompetent Hand only good for throwing feasts and keeping spirits lifted to distract from what was brewing. Alayna knew if Lord Tywin still filled the position, the Lion wouldn’t have allowed such estrangement to happen in the first place. The Lord of

The Road And The Hunger Games - 1962 Words

Both novels, The Road and The Hunger Games, share a common theme of survival and violence. In the book, The Road the entire setting and plot illustrate the apparent collapse of all on Earth and the violence of this dystopian world adds to the dreadfulness of survival, as many humans have reverted to terrible behaviors of murder and cannibalism. As well, a discussion of violence in The Hunger Games must consider the role violence plays in the narrative, although the film is about children who are forced to kill each other, the book does not glorify or celebrate violence. Both authors, Cormac McCarthy and Suzanne Collins, use a survival theme to present the hardships Kat Everdeen and the Man and Boy must endure to stay alive; thus, the use†¦show more content†¦Also, after walking past a village, the son claims to have seen a little boy and begs his father if they can go back and get him. The man then says â€Å"Stop it. We can’t[,]† (McCarthy 80) and thinks that his son sees things. Again, the selfish desire to survive prevents him from helping others. He does not want to go back because he does not want to do anything that will risk their lives. The thirst for survival becomes greater than his conscience. Hence it prevents him from giving into his son. Another time this occurs is when the man and his son are robbed by a stranger. The man catches him and takes back their stuff, along with the thief’s belongings. The son begs the father to show mercy on the criminal, but the father does not care and so â€Å"they set out along the road south with the boy crying and looking back at the nude and slat-like creature standing there†¦ Shivering and hugging himself.† (McCarthy 229). One of the man’s worst fears is to come across an individual who will harm him or his son. Having that fear flashed before his eyes cause him to show no mercy for any human. He does not care that the thief was left naked and cold, or on the verge of dying. The need to survive can place any individual in this situation where his only goal is to survive and to do so; he will even become a man willing to dismiss another person in need of aid. Also, the man and his son enter manyShow MoreRelatedA Comparison Of The Hunger Games And The Road1638 Words   |  7 Pagesone of the many virtues we as humans believe we are born with. However, living in a world much like the one described in both The Hunger Games and The Road novels, some may argue that turning off one’s humanity is a necessity. Nevertheless, both novels prove that while some characters had to turn off their humanity in a horrific world like The Hunger Games and The Road, the two main characters of each book demons trated how a barbaric world could not take that virtue from them. ​These two worlds CollinsRead MoreSummary Of The Hunger Games And The Road1012 Words   |  5 PagesBoth the Hunger Games and The Road are two books set in a similar kind of condition of being poor, investigated selections of people confronting a trial of humankind, affected by human modernization and innovation and passionate power. We will investigate the diverse subjects and look at the rationale between the pages. In correlation, The Road topics made an incredible showing with regards to of showing his characters feelings and clarifying all that they were encountering. I feel that the storyRead MoreAnalysis Of George Orwell s 1984 949 Words   |  4 Pagesclosely relate to certain aspects of â€Å"1984† is â€Å"The Hunger Games† series. In â€Å"The Hunger Games† the country is divided up into thirteen districts in which all of them have very high governmental power. Each year a male and a female will randomly get selected from each district, from then on all of the candidates are put into an arena in which they fight until one victor remains. Many correlations can be made between the two, for starters in â€Å"The Hunger Games† the country is split up into different districtsRead MoreLife Is Like A Game And The Hunger Games1464 Words   |  6 Pagestrying to extrapolate the future. A prime example of this is the novel The Hunger games and the award winning movie Battle Royale. The famous quote â€Å"life is like a game† is quite literally represented in the book The Hunger Games by Suzanne Collins as teenagers fight to death in an arena created by a totalitarian government. Similarly in the movie Battle Royale one of the most famous quotes said by Teacher Kitano â€Å"Life is a game. So fight for survival and see if youre worth it† is illustrated throughoutRead MoreThe Movie Hunger Games Essay868 Words   |  4 PagesThe last movie is the novel adaptation, Hunger Games series came to a close on November 17, 2015. The final film in the series, Mockingjay Part 2, follows the same strategy as another young-adult movie franchise, Twilight. The book turned movie raised its nearly unknown cast to rock star status and enormous profit. This sci-fi, adventure is violent. Scenes of blood oozing out of actors and actresses earned the PG-13 rating. The violence was spread evenly, however, the out the 137 minute durationRead MoreThe Hunger Games Theme- Identity1639 Words   |  7 Pagesdreams, fears? It is all that and more. Your identity makes up who you are. It is always growing and ever-changing. Your identity is what makes you human. Finding it can be a struggle, maintaining it can be even harder. Katniss and Peeta in The Hunger Games were two examples of finding and holding onto your identity. Katniss was the girl who had to grow up to fast. She had to learn how to provide for her family, to be strong. Katniss thought to do this she had to create a wall to hold back all theRead MoreFood Security Is The Deadliest Category Of Malnutrition918 Words   |  4 Pagesonly about half of those organizations have been helping Nigeria. In fact, the north-east part of Nigeria is suffering severely from hunger causing an actu al famine, which means that about 30% of the population are acutely malnourished there (Hunger games, 2016). To help the disputes occurring in Nigeria, the military has been attempting to secure the major roads and help the small towns that have been under attack, causing all of the problems and food insecurities throughout the country. AnotherRead MoreCultural And Social Aspects Of The Great Depression1073 Words   |  5 Pagescivilians. Herbert Hoover, the president during the Depression, attempted to recover the economic crisis that Americans were quickly spiraling into like water going down a drain. Unfortunately, after multiple disappointing attempts, he failed. The Hunger Games broke out when food riots occurred during the 1930-’31 in multiple cities across the United States. All of these tragic events led to street violence. Gangsters were exceedingly common in the 1930s. Depression Era gangsters such as Al â€Å"Scarface†Read MoreThe Hunger Games By Suzanne Collins2436 Words   |  10 PagesThe Hunger Games is a science fiction and adventure film, based on the nove l written by Suzanne Collins, which explores concepts of Marxism and numerous aspects of its principles through the dystopian world of Panem. The Hunger Games follows Marxist theories on bourgeoisie and proletariat class structure as well as capitalist production and the distribution of good. Thelma and Louise, a 1991 film directed by Ridley Scott, is often referred to by critics as â€Å"the ultimate feminist film†. This filmRead MoreThe Theory Of Classical Conditioning1163 Words   |  5 Pagesparking lot. As it continues hundreds of red semi-trucks covered in white lights appear. Through the trees you catch a glimpse of the Coca Cola label and Santa sitting in a chair drinking a coke. While Christmas music plays children run to line the road to watch the trucks pass. As the commercial continues the music gets louder and more lights start to light up with trees. The commercial then flashes to a father reading a Christmas story to his son while sharing a coke. The family he ars the noise

Tesla Motors

Question: Write an overview of the company Tesla Motors. Answer: Introduction: The purpose of this paper is to recommend a suitable market for expansion of the business of electronic cars of Tesla Motors. Inc. for the same purpose, it is important to evaluate the current situation of the electric vehicle industry worldwide. Understanding the opportunities for further expansion is also important. For this a detail analysis of the selected market will be done. Based on the analysis, certain recommendations will be made that are necessary for the company to evaluate, before entering the new market. Overview of the company: Tesla Motors, Inc. is an American automotive company that manufactures and designs electric cars and vehicles. Tesla Roadster was the first fully electric sports car that followed other electric sedan and luxury vehicles. The company has revenue of US$ 4.04 billion in the recent time (Teslamotors.com 2016). The company has wide market throughout the globe in major countries of America, Europe and Asia. Demand for sustainable and electronic vehicles is increasing and it automatically increases the opportunity of companies like Tesla to come up with better sustainability and innovative products. Tesla has better chances of expansion in the countries like India, Dubai, New Zealand and many other places as well. In fact, expansion of Tesla Motors in Dubai has been into the news since a long time and several approaches have already been taken by the company to operate in Dubai. Industry situation analysis: Analysis of the industry is very important before approaching for any kind of business expansion decision. Understanding both the internal and external factors that affect the business of the industry has to be understood before making any business plan. Global Macro by the means of PESTLE framework Political Political factors determine how the government interferes in the working of company. For electronic cars, good infrastructure and investment to improve the environmental condition is very important (Rothaermel 2015). Thus, investment in the RD fosters certain positive effect on technology effect and e-cars industries. Political factors both in UK and Dubai are in favor of introduction of e-cars. Economic Electric vehicles are very costly. The cost for its energy consumption and its resulting costs are very essential. The cost also includes charging stations. Thus, only an economically forward country can afford such cars. Both the countries are economically prosperous to afford e-cars. Social Social factors affect the demand of the product. To increase the demand of e-cars, mobility is basic requirement. Space density of a country increases the concept of flexible vehicles (Ivanova 2015). Infrastructure and roads of Dubai and UK are supportive enough for e-car driving. Technological The most challenging technological factor for electronic cars is the manufacturing of its battery. Again, lightweight construction of the car also keeps great impact. Both the countries have good background with respect to their technological inventions. Legal Legal factors include the rules and regulations regarding the disposal of its lithium ion batteries. Satisfying the customers by its sustainability approach sometimes become really challenging for these manufacturers (Shende 2014). Legal factors are very strict regarding the disposal of such elements. Environmental With the declining condition of environment with increasing pollution, electric cars are gaining more attention than cars with combustible engines. Both the countries support any kind of approach that would make the environment sustainable. Global Micro analysis by Porters Five Forces Threat of new entrant In case of e-cars, the threat is somehow low because other companies have their own niche products. However, companies like Apple as well are investing in the manufacturing of e-cars. Bargaining power of buyers Tesla remains largely depended on its partners like Daimler and Toyota. For the same reason, Tesla has to give a good amount of its share to these companies (Yilmaz and Ustaoglu 2013). Threat of substitute Automated e-cars are considerably low in the market because there are other vehicles such as cycles or e-bikes that are more preferable to vehicle users (Kang et al. 2016). Bargaining power of suppliers Tesla has over 200 suppliers including Panasonic as one of them. Their suppliers are reliant and working together with them has proved fruitful for the company. Intensity of rivalry Car industry is very competitive. For Tesla, major competitors like BMW, Audi, and Volkswagen can put great impact on the market of e-cars (Calegari, Sibley and Turner 2015). Apart from that inventions of alternatives such as eco-friendly cars like hybrid cars or cars operating with bio-fuel and turbo diesel are also increasing in recent time. Market attractiveness and potential barriers to entry Market attractiveness: In the quest of creating a sustainable and suitable environment, major focus has been made on introducing environment friendly cars. Many manufactures are seeing the comeback of electronic cars in recent time as well. But, what particular technology will make sense remains an issue of debate. Along with the increasing demand of such cars globally, there are certain potential barriers as well that will not let the entry of cars be such a smooth process. Since, the cars manufactured by Tesla Motors are quiet expensive, it can only make good market in those countries, which are economically prosperous (Joung and Kim 2013). For instance, Middle-East countries like Dubai or Asian countries such as India or other countries like New Zealand might be good market for the company if they think of their business expansion. Potential barriers to entry Certain threats might persist. These are: Challenges regarding sustainable auto mobility Challenges regarding technological improvement Infrastructure of the roads In this respect, it has to be mention that Middle-east countries have rich source of oil and petroleum. Thus, cost of fuel there is relatively less than other countries globally. So people have greater fascination towards fuel driving cars and not electronic cars (Fu, Hao and Chen 2015. This could be one of the important factors, which would create threat for the company to enter in the car market of Dubai. Recommended market by 12 Cs framework New Zealand trusts in its own technology and is successful in the same. Thus, entering in such a market might not be fruitful. Again, India falls under developing nations. Many rich people can easily afford e-cars. But when it comes to selling a product in a foreign country, a huge demand for the product can only make the business operation successful. So it can be assumed that Dubai could be the best suitable market for Tesla to enter. Recommended market for business expansion of Tesla Motors is Dubai. 12 Cs frameworks can explain the advantages of entering in the market of Dubai: Customers Knowing the customers and what they want will make a company successful in driving their business operation in international countries. People of Dubai are all luxury lovers and they usually owe more than one car. This could be one of the reasons that would help Teslas market to increase (Khan 2014). Clients Helping the customers to reach their goals by developing new and innovative ideas regarding design of the car or the technology used in it will definitely attract more clients and customers. Competitors There are big competitors such as Mercedes, BMW, and Volkswagen which deliver best suitable cars to car lovers (Hugstad and Durr 2015). So Tesla needs to come up with such products that will fight with the top rivals otherwise the awakening will be very rude. Customer experience Experience of car lovers depends on the design, technology and the comfort that the car provides them. Thus, providing high comfort luxury cars could be one of the criterions that Tesla has to fulfill. Content and tools The product must have certain qualities that would differentiate it from the existing products (Vidaver-Cohen and Brnn 2015). For example, Tesla might come up with charging stations at different regions to support the car lovers experience unstoppable rides. Commerce The company has to invest a lot in developing a strong market in Dubai. Investing in marketing and promotion, e-commerce product sale, licensing revenue and others include in the list of things where the company has to invest. Community Community is never created but it is served. Being a good host in a community is always appreciated. Tesla has to understand the needs of the people of the community (Sun and Yin 2016). Everyone in Dubai is car lover which welcomes new and innovative car companies to enter in the market. Connections Connecting with the customers and suppliers is again important for a company that aims at entering a new market. Advertisement is a mode of connecting with people. Apart from that making corporate relationship with suppliers can also prove to be fruitful (Kumar et al. 2014). Corporate Keeping the right people at right place affect the business to a great extent. Thus, it is expected that only capable and reliable people are given are responsibility to look after the expansion procedure in the market of Dubai. Core technology People are highly advanced in terms of technology. There are cars with great technological features available. Coming up with better technology is an essential criteria. Cars with more comfort level or battery that has more power to drive the car are some of the essential technological factors that Tesla cars should provide (Engels and Jansson 2015). Collaboration One cannot consider its company to be an island. Collaborating with partners or other technological vendors can be can be really fruitful. Collaborating with existing companies like Volkswagen or BMW can bring prosperity to its business. Care Selling the product once and then forgetting about customer service is the worst plan that any company could make. It is evident that companies that serve customers at every instance receive better loyalty and response from the customers. So it is advisable that there must be a customer care service available for the Tesla e-car buyers. Recommended market entry strategy The best suitable market entry strategy for Tesla in the market of Dubai could be direct entry without the means of collaboration or partnership. The company is a renowned and well established Car Company and has enough financial capital to support the expenses required for opening new showrooms in Dubai. It is an old policy of Tesco to sell cars online but in Dubai, Tesla might open few showrooms where the car will have physical appearance visible to the expected buyer. People of Dubai have enough per capita capability to buy cars (Bhavani and Kukunuru 2016). If the purchaser finds it attractive or suitable for himself, there lies a higher probability that the person will buy the car. Franchising or making partnership with other companies might not be a good idea of expansion because it will decline the already existing brand image of the company. Coupling with other companies might snatch away the distinct presence of the particular brand name of Tesla. Empowering as a single trader might prove to be expensive for the company but loans or other financial help can be easily acquired (Hickman, Desai and Potter 2014). Again, in order to lower the expenses, the company might open up their own manufacturing unit as well. The fact that the cost of the car will be increased does not hold any negative impact on the business because people in Dubai are rich and they are in fact fond of luxury and costly cars. The announcement of the entry of the company can be made by the means of press conference. Recommended marketing mix by 7Ps of marketing A recommended marketing mix can be framed using the 7Ps of marketing. Product The product is the electronic car that will run with the help of battery. The idea behind this concept is to reduce the use of fuel and make the environment more sustainable (Dobbs 2014). Place The recommended market for this product is Dubai. Expansion can be made in other middle east countries as well such as Oman and Qatar. The places which are economically strong should be made the targeted places for business expansion (Magretta 2013). Promotion The best means of promotion could be by directly reaching the targeted consumers. The company could use cookies to from the store information and directly promoting the products to the expected consumer. Apart from that direct calling and informing people about the launch of the product can also work. It has to be mentioned that television advertisement or social media advertisements might not be very fruitful because as commented by McLay (2014), people who have affinity towards luxury cars do not sit in front of television all the day. Advertisement in various newspaper dailies and magazines can draw attention of the target group of people. Price $40,321 could be the starting price of the cars offered by the company. The company should not be worried about pricing strategy and in fact the premium pricing of the cars could be one of the attracting factors for the target consumers. Depending on the manufacturing cost along with promotional activities or and expenses, the cost of the car could be fixed. People As already mentioned people of Dubai are luxury lovers and they prefer to lead a luxurious and comfortable life. Almost every single person owns a car of his own. In fact, people own more than one car. There are still the existences of king and princes who can never think of compromising with their life style (Hickman, Desai and Potter 2014). However, with the increasing concern about the sustainability of environment, people are looking for eco-friendly vehicles for their mobility. So, if the product affords good comfort and great luxury, people could buy them easily. Process The process of delivering the car can be both, by the means of selling the car directly from the physical showrooms, and by online selling as well. Tesla is well known for its online selling of cars. However, for the market of Dubai opening showroom and dealing with the expected customers directly seems to be a better idea (Magretta 2013). Physical evidence Tesla might offer free rides to target group of people to make a physical evidence of their car. The idea of establishing charging station could also mark the physical evidence of the car and the company as well. Conclusion by SWOT analysis Strengths Weakness Innovative technology and design Customers loyalty Cannot compete with fuel efficient cars Limited market Threats/challenges Opportunities Other competitors like Mercedes and BMW Opening of charging stations Economically rich market People are concerned about environmental sustainability Analyzing the strength, weakness, opportunities and threats of the company is can be said that Tesla motors designs best cars and they can easily compete with the other cars belonging to the same category. Electric vehicles by other companies are a combination of computer operated and a gasoline car engine. But, Tesla makes only electric operated cars that portray the best technological advancement in this field. Apart from this, its customer care service has brought customer loyalty to its company. The company is also supported with good team of staffs who are the backbone of the companys success. The CEO or the engineers of the company have been supporting the business of the company since a long time in different parts of the world. Tesla has great opportunity of expanding in the country like Dubai because of the wealthy population there and peoples affinity towards luxury and innovative car models. Among the minor crisis that the company has to face is a good CEO or operating manager who is capable enough to expand the business in an international forum like Dubai. Again, opening charging stations like gasoline or petroleum pumps could also be challenging for the company. There is also threat from other car manufacturing companies as well who have future plans in making electronic cars. However, it can be said without any doubt that expansion in the country of Dubai can never be flop idea for Tesla. Cited reference list Bhavani, G. and Kukunuru, S.G., 2016. Impact of EXPO 2020 on Dubai Financial MarketAn Event Study on Banks, Investment and Insurance Sectors.International Journal of Financial Research,7(2), p.p163. Calegari, M.F., Sibley, R.E. and Turner, M.E., 2015. A Market Analysis Framework for Business Doctoral Education Opportunities.Academy of Marketing Studies Journal,19(3), p.73. Dobbs, M., 2014. Guidelines for applying Porter's five forces framework: a set of industry analysis templates.Competitiveness Review,24(1), pp.32-45. Engels, A. and Jansson, A., 2015. A data driven approach of optimizing the handling of limousine drivers in Dubai. Fu, R., Hao, Y. and Chen, X., 2015. Low Carbon Governance and Carbon Auditing: An Analysis Framework. Hickman, R., Desai, V. and Potter, R.B., 2014. Transport and sustainability. The Companion to Development Studies, p.378. Hugstad, P.S. and Durr, M., 2015. A study of country of manufacturer impact on consumer perceptions. InProceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference(pp. 115-119). Springer International Publishing. Ivanova, K., 2015. Market Potential Analysis of Finland and the UK; Business caseSidebar business proposition, Case Company: Orion Automotive. Joung, M. and Kim, J., 2013. Assessing demand response and smart metering impacts on long-term electricity market prices and system reliability.Applied Energy,101, pp.441-448. Kang, N., Ren, Y., Feinberg, F.M. and Papalambros, P.Y., 2016. Public investment and electric vehicle design: a model-based market analysis framework with application to a USAChina comparison study.Design Science,2, p.e6. Khan, M.T., 2014. The concept of'marketing mix'and its elements (a conceptual review paper).International Journal of Information, Business and Management,6(2), p.95. Kumar, K.K., Rodrigues, L.R., Puthran, D. and Manjunath, M., 2014. An Application of Mixed Method in Forecasting Global Fuel Injection System (FIS) Market.The International Journal of Business Management,2(5), p.188. Magretta, J., 2013.Understanding Michael Porter: The essential guide to competition and strategy. Harvard business press. McLay, A., 2014. Re-reengineering the dream: agility as competitive adaptability.International Journal of Agile Systems and Management,7(2), pp.101-115. Rothaermel, F.T., 2015.Strategic management. McGraw-Hill. Shende, Vikram. 2014 "Analysis of research in consumer behavior of automobile passenger car customer."International Journal of Scientific and Research Publications4, no. 2 1. Sun, Q., Xu, L. and Yin, H., 2016. Energy pricing reform and energy efficiency in China: Evidence from the automobile market.Resource and Energy Economics,44, pp.39-51. Teslamotors.com, 2016, Tesla. Available at: teslamotors.com/en_GB/ [Accessed on 6-7-2016] Vidaver-Cohen, D. and Brnn, P.S., 2015. Reputation, responsibility, and stakeholder support in Scandinavian firms: A comparative analysis.Journal of Business Ethics,127(1), pp.49-64. Yilmaz, S. and Ustaoglu, M., 2013. Electric Vehicles Production in Turkish Automotive Industry and Sectoral PEST Analysis.Procedia-Social and Behavioral Sciences,75.

Advertising and Promotion Integrated Marketing Communications

Question: Discuss about the Advertising and Promotion for Integrated Marketing Communications. Answer: Introduction: This report discusses about the Samsungs integrated marketing communication strategies that have been implemented after the battery explosion case of Note 7. The discussion is supported with the analysis of companys communication mix along with the analysis of brand image and awareness. The last part of the report discusses about the recent integrated communication plan of the company. Advertising is the most important part of Samsungs promotion. It is the strategy that is used by this brand for attracting most of its customers. The company uses color schemes in its advertisements in order to attract the customers (Kitchen and Burgmann, 2010). At the time of advertising Samsung galaxy S, the company has used different slogans such as Dont contain yourself. Sales promotion involves the strategies that deal with adding the values with the products to accelerate the sakes of the products. Samsung is the brand that does not focus on sales promotion as such. Some of the strategies for sales promotion is done like providing gifts at the purchase of the phones at the time of occasion. Public relation can be defined as the process of promoting the products with delivering the messages with the help of third party for example, through magazines, journals, newspaper etc. at the time of releasing Galaxy S, the company has took many initiatives in tis direction. The ads have been posted in magazine about the phone delivering messages related to its features (Yeshin, 2012). The company has also made partnership with Google in order to deliver the message related to this phone on Google. It has also been analyzed that Galaxy S was the phone for that the company has made many efforts in advertising. The ads of this phone can be found anywhere such as in magazines, newspapers etc. (Seno and Lukas, 2007). Direct marketing: It is the method that is used to customize the messages for the customers according to their choices (Hackley, 2010). This method helps in making the customer feel important. Samsung uses this strategy to mail the customers whose data is there in the database of the company. The company sends the mails to the target customers who can be converted into buyers easily. The condition in this marketing is that, the company should acquire the data about the customers from different sources. Personal selling can be defined as the process that is required to sell the products personally by the sales executive (Keller, Parameswaran and Jacob, 2011). Samsung is not at all in such activities of personal selling as it is considered as very traditional method of promotion and communication. Samsung do not have its stores that sell only Samsung products but depends on its retailers and distributors to sell its products. Brand image of the company can be defined as how the brand is portrayed in front of the company. It involves various characteristics such as perceived quality, the loyalty of the customers, and association with the brands as well as the awareness of the brand (Ogba and Tan, 2009). Brand awareness is the major part of this section and it is defined as the process of creating awareness about the brand sin the market. Brand awareness analysis provides the idea that how much the customers are well aware and have the idea about the existence of the brand. Brand equity means creating the value of the brands among the customers. The customers based brand equity can be determine by the framework that includes, brand loyalty, brand association. perceived quality and brand awareness which can further be analyzed by using brand awareness pyramid. The above diagram shows the customers based brand equity framework that needs to be analyzed in order to identify the brand image and the equity of the brand in terms of customer views. Brand association: brand association is termed as the qualities that are associated with the brands (Aaker, 2009). Samsung is the brand that is considered as the brand with range of products and associated with many qualities. The above figure clearly mentions the association of the brand. The major association is the services and wide ranges, it has been analyzed that this company has the fastest service and provides the service to the customers without any delay (Amini, Darani, Afshani and Amini, 2012). Other association is availability of the wide range of products. The company offers different products in different price range so it does not consider as the brand of premium customers unlike Apple which is considered as a very high class brand. Samsung is the brand for all but still act as status symbol in terms of some of its products such as Samsung edge smartphone. After analyzing the data, it has been identified that the customers of Samsung has moderate retention rate. This means that it may be possible that they switch to some other brand in case if they get better offers. 58% retention rate of the customers of Samsung suggests that most of the people among the buyer of Samsung sticks to the brand but some of them may switch the brand according to the situation. Perceived quality: Perceived quality from customers perspective is about how customers perceive the quality of the products or how the company makes the efforts to position themselves in the minds of the customers in terms of quality (Hwang, Cho and Kim, 2010). As far as the quality of Samsung is considered, the customers have the image that the product as effective quality that can be relied upon as compared to other brands such as HTC and Nokia. Brand awareness: Brand awareness of the company can determine by the intensity off recall. It is determined by whether the customers recall they logo of the brand at the time when they heard about the products. Samsung is the brand which has moderate brand awareness as when the name smartphone is heard by any of the customers, there are lot more brands other than Samsung that can be recalled by the customers. Keller has given the pyramid model to analyze the brand equity and awareness of the brand. Below is the description of pyramid model for Samsung: Salience: It is the level that describes the question Who are we? from the perspective of customers. It explains that what the perceptions of the customers are when they hear about Samsung. Customers have the perception that Samsung is the brands that have wide range of products with high capability of android technology. Performance and Imagery: This is the second level that is divided into performance and imagery. Performance is about customer service and satisfaction (Magnusson, Westjohn and Zdravkovic, 2011). The customers are satisfied with the image of young style and fun brand. Imagery is the element that describes how the customers needs are met. Customers needs are met with the brands stylish designs and technology. Judgment and feeling: Judgment describes hat this brand has high level of excitement and fun with low level of self-respect as there are wide range of products available. Feeling suggests that the people have high credibility on the brands. Resonance: Resonance is about loyalty. The customers have moderate level of repeated purchase but low level of personal attachment with the brand. Brand meaning: Brand meaning for Samsung is its image I the minds of the customers. As far as the brand meaning for Samsung is considered, it has been analyzed that Samsung aims to project itself as the brand for all and the brand that serves wide variety of products to the customers (Rice and Atkin, 2012). Samsung is the brand from low price to high price models so that it can cover the large customers base as compared to the brand that sell the products to the premium customers only such as Apple.it is the brand with value for money and high effectiveness and awareness. The company is very well known in the world and when the customers head about the smartphones or nay electronic gadget, the company thinks of Samsung as quality brand. IMC strategies of Samsung for brand enhancement: The company has used different tradition tool such as television and newspapers to call off the sales of Note 7 after facing the tragedy of battery explosion (Yeshin, 2012). As the company needs to enhance its brands so some of the integrated marketing approaches has been used by the company: TV ads: The Company has focused on releasing TV ads that provides an overview of the case as well as the safety measures that have been implemented at the time of releasing the new phone that is Samsung Galaxy S8 (Aaker, Kumar and Day, 2008). The ad on television shoes an ostrich that tries to fly and succeeded. This ad shows that Samsung also wants to fly again in the market. Campaigning: the company has focused upon marketing campaigns that are the people about the battery explosion case and also about the safety measures introduced. The new scheme of replacing the note phones has also been launched to gain the trust of the customers back. Conclusion: This report concludes that Samsung is the company that provides wide range of products to the customers. This is the company that is considered to be the company with products that are fun and technological updated. As the company has faced the issue of battery explosion at the time of launching Note 7 it has implemented the strategies of market campaigning with scheme of replacing the phones to gain the trust of the customers. References: Aaker, D.A., 2009.Managing brand equity. Simon and Schuster. Aaker, D.A., Kumar, V. and Day, G.S., 2008.Marketing research. John Wiley Sons. Amini, A., Darani, M., Afshani, M. and Amini, Z., 2012. Effectiveness of marketing strategies and corporate image on brand equity as a sustainable competitive advantage.interdisciplinary journal of contemporary research in business,4(2), pp.192-205. Hackley, C., 2010.Advertising and promotion: an integrated marketing communications approach. Sage. Hwang, S.S., Cho, C.G. and Kim, H., 2010. Room temperature cross-linkable gel polymer electrolytes for lithium ion batteries by in situ cationic polymerization of divinyl ether.Electrochemistry Communications,12(7), pp.916-919. Keller, K.L., Parameswaran, M.G. and Jacob, I., 2011.Strategic brand management: Building, measuring, and managing brand equity. Pearson Education India. Kitchen, P.J. and Burgmann, I., 2010.Integrated marketing communication. John Wiley Sons, Ltd. Magnusson, P., Westjohn, S.A. and Zdravkovic, S., 2011. What? I thought Samsung was Japanese: accurate or not, perceived country of origin matters.International Marketing Review,28(5), pp.454-472. Ogba, I.E. and Tan, Z., 2009. Exploring the impact of brand image on customer loyalty and commitment in China.Journal of Technology Management in China,4(2), pp.132-144. Rice, R.E. and Atkin, C.K., 2012.Public communication campaigns. Sage. Seno, D. and Lukas, B.A., 2007. The equity effect of product endorsement by celebrities: A conceptual framework from a co-branding perspective.European Journal of Marketing,41(1/2), pp.121-134. Yeshin, T., 2012.Integrated marketing communications. Routledge.

Voices from Vietnam Essay Example For Students

Voices from Vietnam Essay This readers rating for this book is average. It is a very well written book but it may not appeal to some people. If the reader was familiar with the war then this would be a wonderful book to read. This reader thought it was interesting but not as enthralling as it should be. The book was mainly made out of quotes or dialogue from the men in the war. This was a very different way of writing but it was interesting. Many of the veterans had interesting stories to tell and how it felt like to be in the war. Overall it was a book to consider if youre into war stories. We will write a custom essay on Voices from Vietnam specifically for you for only $16.38 $13.9/page Order now The things this reader likes about this book is that it was interesting in the fact that it had real stories from real veterans in the war. Some of the stories were explained in gruesome detail in which this reader thought was very disturbing. It is disgusting to know what happened to some of the Vietnamese and veterans during that war. What this reader also liked was how they explained the war while showing the opinions of some of the veterans. The least thing this reader liked about this book was that it didnt keep you on the edge. Even though this was a war story it didnt captivate me as much as I would have wanted it to. It became boring at parts when they explained how the war started and how the Chinese were trying to take control of Vietnam. What the author should have done was explain the war with minimum detail and have many comments from the people who were actually involved in it. In this readers opinion this book should be good for older people. Older people would underst and the meaning of the war better and how it started. Also older people would probably find it interesting and actually want to read into it. Since older people have most likely lived during the Vietnam War they would appreciate this book much more than a teenager would. Voices from Vietnam is not even close to simple. With the exception of the dialogue the words used in the book were a little advanced for a teenager. This reader didnt enjoy much of the book because of this reason. The book is also quite long since it explains the war and contains comments from the veterans. It may be to long for some people since not many teenagers have long attention spans. This reader thinks that this book may or may not be appropriate for ages fifteen to eighteen. Again if the teenager is familiar with the war then he or she may enjoy it very much while others will not find it interesting. Yes Voices from Vietnam would make an excellent movie. The drama that went on in the war and the horror of what happened would make it a great movie to see. It would be much like the movie Pearl Harbor because it would have a reenactment of the war but would modernize it. The only thing that wouldnt be added from the book would be the comments. If the comments were added then it would just a History Channel special on a big screen. It may or may not be a hit though since the Vietnam War didnt prove to be a very good war. Many people would probably refuse to see the same war again. A brief explanation of the book would be that the majority of it takes place on the battlefield in Vietnam. The plot is very self-explanatory in which the US is trying to stop Vietnam from becoming a communist country. It was under Chinas rule for centuries until the French seized control and made it one of their colonies. They wanted to use the raw materials and exploit the local population. By the end of World War II the Vietnamese revolt grew stronger. A Vietnamese communist named Ho Chi Minh led this revolt. The French called it the dirty war and didnt take then seriously. It wasnt until the French were defeated at a battle near the village of Dienbienphu that the Americans decided to take Frances place. The Navy, Army, and Airforce were all involved in this very depressing war. Some of the presidents that were in office at the time were Dwight D. Eisenhower and John F. Kennedy. There is no need for spoiling the plot since everyone knows what the outcome was. Over three hundred t housand men and women were injured in the war. Fifty eight thousand of them died there also. The author uses no special form of writing with the exception of the comments that were added into the explanation of the war. That is the only special type of writing that this reader could find. .uabe7ac9fe5ab5c15131582014c1e5839 , .uabe7ac9fe5ab5c15131582014c1e5839 .postImageUrl , .uabe7ac9fe5ab5c15131582014c1e5839 .centered-text-area { min-height: 80px; position: relative; } .uabe7ac9fe5ab5c15131582014c1e5839 , .uabe7ac9fe5ab5c15131582014c1e5839:hover , .uabe7ac9fe5ab5c15131582014c1e5839:visited , .uabe7ac9fe5ab5c15131582014c1e5839:active { border:0!important; } .uabe7ac9fe5ab5c15131582014c1e5839 .clearfix:after { content: ""; display: table; clear: both; } .uabe7ac9fe5ab5c15131582014c1e5839 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uabe7ac9fe5ab5c15131582014c1e5839:active , .uabe7ac9fe5ab5c15131582014c1e5839:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uabe7ac9fe5ab5c15131582014c1e5839 .centered-text-area { width: 100%; position: relative ; } .uabe7ac9fe5ab5c15131582014c1e5839 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uabe7ac9fe5ab5c15131582014c1e5839 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uabe7ac9fe5ab5c15131582014c1e5839 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uabe7ac9fe5ab5c15131582014c1e5839:hover .ctaButton { background-color: #34495E!important; } .uabe7ac9fe5ab5c15131582014c1e5839 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uabe7ac9fe5ab5c15131582014c1e5839 .uabe7ac9fe5ab5c15131582014c1e5839-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uabe7ac9fe5ab5c15131582014c1e5839:after { content: ""; display: block; clear: both; } READ: The Effects of HIV Mutations on the Immune System Essay In this readers opinion reading another book by this author wouldnt be a good idea. Voices from Vietnam wasnt the type of book I thought it was. It was boring most of the time but the only interesting thing was the comments. If the author made the book more interesting to read I may have considered reading another one of his books. This book doesnt remind me what of any others that I have read. I dont really enjoy reading books because I dont have much patience for boring books. Not that this book was boring its just because Im not really much of a war book reader. As I explained before this book may be great for othe rs but in this readers opinion it was an average book. Words/ Pages : 997 / 24