An Analysis Of Sainsburys Supermarket

An Analysis Of Sainsburys Supermarket Founded in 1869 by John James Sainsbury along with his wife Mary Ann in London and then gradually grew to become the largest grocery retailer by 1922. Sainsbury’s is the UK’s oldest major food retailer with their first store opened in 1869. It strives to keep up with its trusted heritage of quality with best services. Past: In the early 1990’s Sainsbury’s, market leader so far, lost its position to Tesco and in 2004 it came down to no. three after Tesco and Asda. The downfall involved many reasons including changing managements, lack of innovative strategies, failing to assess the impact of loyalty cards scheme, unhealthy acquisition in Egypt and a misleading marketing strategy which failed to communicate the right message to the consumers. Present: Sainsbury’s started to fight back and be noticed after Justin King took over the management role in early 2004 and came up with a revival strategy under the name of ‘Making Sainsbury’s Grea t Again’. The process involved a no. of mergers and acquisitions of small chains in the south east England and the Midlands. The new message of ‘Try Something New Today’ went really well with the media and the consumer led by the famous celebrity chef Jamie Oliver it encouraged buyers to innovate in their kitchens and make their food interesting. Future: The supermarket industry has reached a saturation point in the UK. How long can Sainsbury’s go on opening up new stores at locations such that its stores do not start to cannibalize each other? Using the Ansoff Growth Matrix two future strategies are suggested for Sainsbury’s: Opening up of Sainsbury’s Travels and Tours – Product Development On the basis of the success potential in the travel business, Sainsbury’s might venture into the Travel and Tours business by way of Product Development as per Ansoff Growth Matrix tool for future strategy selection. Sainsbury’s has a very high probability of success as measured with the help of SWOT analysis and assessing the keys to success and the critical factors. Sainsbury’s China – Market Development Sainsbury’s might opt for the Market development strategy by offering the supermarket business to the land of opportunities China. The move will be mad after the necessary PEST analysis has been done and company’s SWT has been assessed with Chinese perspective. Sainsbury’s – Strategic Corporate Development History: 1990 to 2004 Corporations are required to add value by mans of their business. The goal is to manage and control the businesses for a long term and sustainable success. The corporate level strategy deals with the choice of the business and the growth and development related to it. Sainsbury’s enjoyed the position of the leader in the UK supermarket industry up to the early 1990’s. It had sustained its image of a name trusted with quality and se rvice. British like old names with some history behind them. The company started to lose its grip in the early nineties due to a number of reasons. There was a change in management after the longtime CEO John David Sainsbury retired. He was replaced by David Sainsbury who bought about a change in the management style. Although the times were changing and some of the people in the management thought strongly about launching loyalty card schemes and also favored introduction of non-food items in the stores, both the options were rejected by the fresh management.

Religion Essay Example | Topics and Well Written Essays - 1500 words - 3

Religion - Essay Example Since I had no connections in the church, I was thankful that I could actually go to a church without being too obvious. Therefore, I dressed up with my usual clothes and went to Life Church in November 11, 18 and 25. I arrived at the church early and so I had time to look around. I guess since the church is not as big as other churches with hundreds or even thousands of attendees, one can easily spot a newcomer. The first time I went there, a young lady approached me and welcomed me with a handshake. She must have known I was new. She introduced herself as Grace Morgan and asked a bit of information about me. She was very friendly and accommodating I found myself actually enjoying her company. She invited me in and made me sit. When she learned that I was visiting the place for the first time, she asked me how I found out about the church. I then told her about the assignment and she nodded her head with understanding. She then asked me if I understood about my beliefs and other things she considered important such as my knowledge about God, Jesus, salvation and how I perceived church. I told her my beliefs are basically based from the Bible and she articulately conversed with me about assurance of salvation. I accepted what she was trying to tell me then sh e asked me if she could pray with me. I said yes and she prayed a short prayer for me, blessing me with the blessing of God. After which, Miss Morgan encouraged me to visit the church again even after I am finished with my assignment. She assured me that I will enjoy being and working with them. She also encouraged me to bring my friends with me during my next visits so that they will also discover the joy of getting involved in a church like Life Church. I said I was not promising anything but that I will try what I can do. When the service (on the Roman Catholic and Episcopalian churches, it is called mass) started, I actually was surprised to see that the attendees did not dress formally.

Contributions of Mansa Musa to the greatness of Mali Empire Essay

Contributions of Mansa Musa to the greatness of Mali Empire - Essay Example The Mali Empire extended to the east from the Atlantic coasts along the River Niger delta, which is known for the richness in agriculture, to beyond the village of Timbuktu. The northern border of this region was formed by the Sahara desert well known for dryness and hot climate. A tropical jungle formed the south. The Mali kingdom owes its success to the Niger River, which rises in southwest sides of Guinea and flows towards the east of West Africa through Nigeria shortly before flowing into the Atlantic Ocean. Along the banks of the River, Niger laid fertile soil that was left behind when the river became flooded each year. For this reason, many important cities emerged in the Niger delta and thus, trading of goods became more popular. Muslim traders that came from northern Africa, Orient, and Arabia found their way to different regions of Timbuktu due to the domestication of camels and good economic prospects in the Mali Empire at that time. They were able to transport their goods across the dry and hot Sahara desert to do business with people who lived along river Niger. Musa being the leader of Mali Empire denied non-believers of Islam access to river Niger markets. The trade made the River Niger’s markets thrive, thus, developing this empire (Tschanz 4-7). A natural trading intersection was formed in Timbuktu. The northern bank of river Niger became the stopping zone for camels. Timbuktu occupied the central bend of the river, which means that only boats were used to move goods along the river from east to west.